Finding Your Way
As a leader, the reality is you must play the long game for profitable revenue and talent development growth. You might already have a strategy, but aligning your sales, marketing, and operational teams while staying accountable isn’t easy! And if you don’t have a strategy, don’t worry!
That’s where KnotMagic comes in. To untangle the complexities of business growth and serve as a resource for business owners and executives seeking change. KnotMagic meets you where you’re at by building plans custom to what you need, not what we sell. We’ll listen to understand what has worked well and what hasn’t for you. From there, we’ll align with you on the right strategy, tactics, and metrics to continue measuring, refining, and optimizing the plan.
And along the way, we fill gaps, instill accountability, and strengthen your people so you can continue to scale and drive long-term growth.
CHALLENGES WE SOLVE
PURSUE & DEVELOP
NEW MARKETS
“My sales team is consumed with existing customers”
You have spent time dreaming of a new customer base to grow the business and provide more security. We take the challenge in helping you define that and test what works quickly in those markets.
SIMPLIFY BUSINESS PRIORITIES
“We aren’t consistently
meeting our goals”
Too often business plans become daunting and overcomplicated. We help you focus your time and energy on what drives impact through a structured approach of focusing on who’s responsible and realistic timelines.
TARGET YOUR DREAM CUSTOMER
“We need to attract
better customers”
You already have customers who fit you best. We help define, clarify, and prioritize your ideal customer profile so you can get more of them. Otherwise, it’s a moving target.
DRIVE SALES WITH MARKETING
“I don’t see an ROI on marketing”
Your sales and marketing efforts need a productive relationship, resulting in an increasing sales line that complements funds spent on marketing. If not, what’s the point? We get under the hood to help you identify the gaps, connect your marketing efforts to achieve sales goals, AND delight customers.
CONNECT PEOPLE AND PROCESSES
“My team needs to work together”
You want your team involved to sustain improvements and so do we! Sales and marketing systems need a collaborative approach to delight the customer. We define messaging so that your whole team is speaking the same language and tie it back to your strategy.
FIND & GROW TEAM MEMBERS
“I need help to build my team”
We know that each member of your team is important to you. We take the time to learn from your team, the market, and competitors. From there we can work with you on talent brand messaging, recruitment marketing, and professional development plans.
What Our Clients Say…
“KnotMagic has been a strategic partner with our team and continually delivers expertise and insight for top tier customer relationships. They are trusted advisors, who have made a significant difference in how our company communicates our purpose.”
Sandy CeronOwner & CEO of Expert Coatings & Graphics 
“There are marketing people that may understand business, but the KnotMagic team are business and strategy people, first, who understand how to execute GREAT marketing.”
Paul SchullsCo-founder of STUCK, LLC - Business advisory services 
"KnotMagic is a trusted partner for manufacturers. They helped us with a comprehensive brand redevelopment and website redesign amongst other business objectives. We are grateful for the opportunity to collaborate with a team that understands the nuances of our business and provides coaching and support every step of the way."
Jeff ErnstCEO/Engineering Manager of Rhine Machining 
"KnotMagic has been a driving force in helping us shape our brand messaging, connecting our sales and marketing efforts, all while delivering consistent and purposeful email and social media campaigns that speak to our audiences. I feel good being able to turn over these responsibilities to a trusted source and know they will get done."
Bridget LazloCEO of Guardian Business Solutions 
“KnotMagic truly prioritized our best interests by providing strategic planning tailored to our needs! Their fresh perspective revitalized our business, offering the essential frameworks to accomplish our goals. The unwavering communication and reliable deliverables instilled confidence in our partnership.”
Jane KnoblockBusiness Development Manager of Raphael Industries 
"Providing development opportunities to our leadership team is extremely important to us. Julie and the KnotMagic team have provided a simple yet strategic process to coach and grow our team successfully."
Scott SchmidtChief Operating Officer of Founders 3 Real Estate 
“There are marketing people that may understand business, but the KnotMagic team are business and strategy people, first, who understand how to execute GREAT marketing.”
Paul SchullsCo-founder of STUCK, LLC - Business advisory services
"The KnotMagic team helped us plan, start, and operate our new business in less than 6 months. The entire team is phenomenal and becomes an extension of your small or medium-sized business. The team ensured that we met our start-up needs and outcomes in a strategic way. We are extremely grateful for this partnership."
Emerald Mills Founder of Turning Tables & Diverse Dining 
“The KnotMagic team helped us develop messaging and marketing collateral that made our brand contemporary. They listened to our current needs and understood our organization's history but were still able to bring a refreshing perspective that will continue to shape our future. We are grateful to KnotMagic for educating us along the way.”
Stacy TolomeoMarketing Committee Member of Woman’s Club of Wisconsin 
"KnotMagic is an accountability coach. They helped me uncover new business opportunities, identify my ideal customer profiles, determine what offerings I should provide, and how to effectively use my CRM - which I dreaded using before!"
Stacy KaatOwner & Photographer of Stacy Kaat Photography 
“KnotMagic has been a strategic partner with our team and continually delivers expertise and insight for top tier customer relationships. They are trusted advisors, who have made a significant difference in how our company communicates our purpose.”
Sandy CeronOwner & CEO of Expert Coatings & Graphics
Proven Success
Experienced in manufacturing, professional services and non-profit organizations.
Increased sales revenue. Enhanced company culture. People growth.
New customers. New markets. New products.
Energized and engaged teams.
Increase in Non-Profit
Revenue In One Year
5 Million in Revenue Creating a Medical Division Start Up
First Year
Podcast Downloads
We Believe - Your Team is Your Brand
We believe that the growth of an organization only happens quickly when the team is aligned to the purpose of the organization. Because regardless of their role, everyone plays a critical part in new business and ongoing customer delight. It’s about inspiring collaboration and working towards the common goals for your customer and your organization.
KnotMagic exists to provide business owners more security and fewer sleepless nights.
We simplify the pathway by connecting growth-minded team members to a consistent and sustainable sales and marketing system.
And we will have fun doing it!
Helping The Community Runs Through Our Veins
We believe in making an impact not only for our business clients but our community as well. Whether it’s mentoring entrepreneurs for ScaleUp MKE and BizStarts, hosting a women owned business podcast or just volunteering our talents with non-profits, we give back. It’s just part of who we are.
We would love to hear about your contributions to the community, too! If you need us to help you promote your cause as part of our volunteer work, drop us a line.
Together we will make this world better than we found it.
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Need suggestions on how to simplify what’s next for your company?
Fill out the form for a complimentary half hour with us, even if you don’t pick us down the line!